Summertime Marketing Tips
Although summer is nearly here, it’s not too late to up your seasonal marketing game! With school breaks and vacations, it’s easy to tie in both your pharmacy business and front-end business to summer activities. Check out these tips to make the most out of your summertime business.
Follow the People
Summer is filled with carnivals, farmers markets, and festivals. Many events will allow local businesses to set up a booth for a fee, which could provide a valuable return on investment if you are willing to spend a day in the sun! You not only have the opportunity to meet new patients, but you can show current patients and the community services that they might not have known you offered. You might also consider donating your parking lot for summer carnival or festival parking, if you have the space. As a MOT customer, you can use your free allowance of customized brochures to promote your business at these events.
Everybody loves a sale! Summer essentials, such as sunscreen and bug spray, can add up quickly. When making specials for your front-end, make them specific to summer needs. Sunscreen, hats, and even beach towels are a quick grab and a sale price would entice your patients and customers even more. Arrange your storefront to match the season, with summer items easily visible.
If you aren’t on social media, set up an account. It’s an easy and free way to promote your seasonal specials and pharmacy services. Medicine-On-Time’s marketing department offers many social media ads and photos for your use. Whether it’s Facebook, LinkedIn, or Twitter, we’ve got you covered.
Medicine-On-Time’s marketing services are available to all customers and can help with any of the above summer marketing tips and tricks. Information is available in our Digital Marketing Suite – if you don’t have one, please email marketing@medicineontime to gain access to