5 Services you Should Bundle with Compliance Packaging to Create a Marketable Program
Your compliance packaging program can change your pharmacy business and help you gain and retain loyal customers. Taking the right approach when it comes to engaging and marketing to your customers is critical for success.
Have you considered bundling your services and creating an all inclusive membership service? When it comes to talking to your patients about compliance packaging, no one likes to feel like they need a solution because they cannot manage their medications on their own. However, a membership service or program that adds convenience to their lives is a whole different story.
We will talk about developing and branding your program in a future blog, but the first step is to think about the services that will make your program most appealing and maximize your compliance packaging solution.
Here are 5 services to consider:
Delivery
In 2020 half of patients said they received their prescriptions via home delivery vs 2019 where 88% visited a pharmacy in person. Offering a delivery service creates reliability and convenience for the patient and also keeps them from exploring mail order options that may seem more convenient. This service can actually keep you from losing your customer.
Med Synchronization
Med Synchronization has grown in popularity over the past decade. It reduces the visits to the pharmacy or deliveries to the patient’s home, making abandoned prescriptions behind the counter less common, especially when combined with a multi dose package.
Appointment Based Model
The Appointment Based Model provides patients with a designated monthly appointment at the pharmacy. Pharmacy staff calls the patient in advance of their appointment to discuss any changes in their health or medications. It is a great way to gain insight into any challenges the patient is facing with their treatment plan and get them back on track.
Digital Reminders
Using technology to increase patient success is the way of the future. Busy schedules and forgetfulness often leads to failure to take medication as directed. In addition to organizing your patients’ medications by dose time, consider smartphone reminder apps that deliver dose reminders.
OTCs and Supplements
If you sell over the counter medications, vitamins and supplements that are taken routinely, consider giving a discount to patients that will let you package them in the compliance package. This will increase your OTC sales and benefit the patient. MOT Complete cards even allow you to print the images of the pills on the package along with routine medications. This service makes your pharmacy a one-stop-shop and who better to turn to for supplemental solutions than their trusted pharmacist?
Medication Therapy Management (MTM)
MTM Services help patients increase their understanding of their medications. When they understand how medications affect them, they are more likely to take them correctly, especially when combined with a comprehensive compliance packaging solution. Better medication adherence ultimately leads to better outcomes for the patient and for your pharmacy.
Final Thoughts:
Bundling services into a program offered to your community will show your patients the benefits of everything you have to offer. Once you formalize and name your program, getting the word out to your patients and creating brand awareness comes next. Medicine-On-Time offers resources to help. Contact our Marketing Department at marketing@medicineontime.com for assistance if you are a Medicine-On-Time member. To learn how to become a member contact us at info@medicineontime.com.