4 Steps to Setting your Pharmacy Up for Sustainable Growth with your Medication Adherence Solution
Offering a medication adherence solution presents an opportunity for your pharmacy to experience significant growth. However, it is important to be strategic about how you introduce this new service to your patients and your community if you want to have growth that is sustainable into the future.
When you are making an investment of your time and resources to offer a compliance package solution, you want to see a return on your investment. You may think you need to go out and immediately pick up new business with an assisted living facility or group home. However, that may not be the best place to start.
If you want to see a quick return on your investment and experience sustainable growth, we recommend 4 important steps:
Start with existing patients
Your existing patients are the perfect place to start. Why? First of all, you can increase script count with those patients. If they are filling some medications with other pharmacies, you can capture that business. Also, aligning their medications to one pick-up or delivery date each month and packaging them by dose time virtually guarantees that they will refill on a consistent basis. Not only that, these patients will become lifetime customers and will tell friends and family about your services. It is also smart to start with patients who could positively impact your DIR fees and maximize pay-for-performance opportunities. With Medicine-On-Time’s Performance Program, we can help you identify these patients.
Develop a marketing plan
Having a marketing plan in place is crucial. You should have educational materials that your staff can use to talk to your patients about your compliance packaging solution. You should also be able to direct patients or potential customers to a page on your website that explains the medication adherence solution and how it works. These important steps will help you increase adoption of the service. As you put together your basic marketing materials, it is also a great idea to develop a roll out plan for the future including target market and timeline. Medicine-On-Time’s marketing team can help.
Attract new community-based patients
Once you have established a good base of customers on your compliance packaging solution and developed a workflow that can help you manage growth, it’s a great time to begin advertising in your community. To get the word out, try setting up a booth at events, advertising via social media, mailers, radio ads and more. Your customers are also valuable resources. Offer incentives for referrals. Ask them to share social media posts with their friends. There are a number of ways you can attract new business in your community, and Medicine-On-Time is happy to meet with you and help you come up with great ideas.
Consider expanding to long term care
Once you have a fully established medication adherence program, it may be the right time to begin speaking with long term care providers in your area including group homes, home healthcare organizations and more. The Medicine-On-Time solution offers great benefits to staff members of these organizations to save them time, and reduce medication errors. Since you have been offering your medication solution to an established base of customers, you will have experience to draw from and may even be able to provide referrals from customers who love the program. Medicine-On-Time can help you with coaching and resources when it comes to marketing, selling, and onboarding new facilities.
With the right solutions, the right steps, and help from Medicine-On-Time’s experienced team, your pharmacy can achieve growth that will last for years to come. If you are a Medicine-On-Time pharmacy and need assistance, contact us at firstname.lastname@example.org. If you are interested in becoming a Medicine-On-Time pharmacy, email us at email@example.com or CLICK HERE to book a meeting with a representative.