3 Strategies for Marketing Your Pharmacy During the Holiday Season
It’s beginning to look a lot like Christmas! It is a great time of year to promote your pharmacy in new and creative ways in your community. The holidays offer a great opportunity to change up your marketing strategy and increase customer engagement.
Here are 3 strategies you can use to market your pharmacy during this holiday season:
Get into the holiday spirit
Have some fun and spread holiday cheer throughout your community! Here are a few ideas:
Decorate your store
Just a few simple decorations can make your pharmacy festive for the holidays. Set up a small Christmas tree or hang up lights or garland.
Wear holiday apparel
Spread the holiday cheer with your staff. Where red and green or maybe even sport Santa hats or elf ears.
Designate front end space to holiday items
Offering popular holiday items and stocking stuffers is a great way to increase front-end sales and attract more traffic in your store.
Engage your community
Stand out and get noticed! Here are a few ways to do it:
Host or sponsor an event
Hosting a virtual or in-person event or sponsoring a community event is a great way to get noticed during the holiday season.
Promote the convenience of your services
Send out holiday greetings and coupons to customers and community members that highlight your pharmacy’s services. Show them the convenience you can provide during this busy time of year and all year long.
Give back to your community
Consider donating a percentage of proceeds from items purchased at your store to a local charity, or host a food or clothing drive where customers can make donations.
Use digital marketing tools
More people are engaging online! Here are some ways you can grab their attention:
Social media
Use your social media pages to spread the word about specials, events, and ways your pharmacy can help your community during the holiday season.
Write a blog
The holidays are a great time to provide tips for patients to stay healthy during the holiday season. This is also a great way to promote services you offer that can help them!
Email customers holiday greetings
Sending your customers holiday greetings either by mail or email is a great way to remind them that they are a valued customer.
Final Thoughts
If you are a Medicine-On-Time customer and you need help with your holiday marketing, we are here for you! We offer graphics and messaging for social media posts and we can even help you craft emails, create coupons, and even design holiday greeting cards! Contact us at marketing@medicineontime.com for more information.