4 Ways Medicine-On-Time’s Newest Adherence Package Provides a Unique Marketing Opportunity
In today’s competitive landscape, it is more important than ever for your pharmacy to find new and innovative ways to stand out and promote your value in your community. Offering services that set your pharmacy apart from the competition gives you the edge you need to be successful.
In week 4 of this blog series, Challenges Your Pharmacy Faces and How Medicine-On-Time’s Newest Product will Resolve Them we focus on Challenge #4 – Marketing Your Pharmacy and Promoting Your Brand
Here are 4 Ways Medicine-On-Time’s newest adherence package provides a unique marketing opportunity:
You can promote your brand right on the medication package
An important part of marketing is making your business recognizable in the community. Things that people might notice that reminds them of your pharmacy include your pharmacy logo, a tag-line or anything that represents a special product or service your pharmacy offers. The new C.A.R.E. Package allows your pharmacy to print your logo and special messaging right on the adherence package. Community members will begin to recognize this as a custom service provided by your pharmacy.
You can market your services and upcoming events
In addition to printing your logo on the C.A.R.E. Package, there is also space for additional graphics and messages. You can get creative with this space and use it as an opportunity to promote other services your pharmacy is offering or maybe an upcoming event you will be hosting at your store or in the community. You can even use this space to promote a referral program. Give your customers incentives to spread the word to family and friends about the valuable services your pharmacy offers.
Medicine-On-Time provides Marketing Assistance
Medicine-On-Time wants to make it easy for pharmacies to get the word out about special adherence packaging solutions provided by member pharmacies to the patients they serve. That is why all members have access to marketing professionals that provide customized marketing resources. We make it easy for you to promote this service via your website, social media, and through printable resources you can share with patients and community members.
The value of the service speaks for itself
The C.A.R.E. Package offers everything your patients need to not only to stay on top of their daily dose schedule but also to better understand their treatment plan. When your pharmacy offers a service that provides value and peace of mind for your patients, their caregivers, and other members of their care team, the service sells itself and creates lifetime customers.