4 Ways to Promote your Adherence Packaging Digitally
In the year 2021, if it wasn’t already clear, there is no denying it now: the world has gone digital. With this shift, your business and others like it are continually finding ways to stand out and promote their services in an increasingly competitive landscape.
While the shift to “digital-first” business might seem sudden, its popularity is the culmination of several changes in professional and personal preferences over time. The Pew Research Center now states that 7 of every 10 adults in the United States use Social Media; a number that has been steadily climbing since 2006.
How does this affect your business? With more information accessible in the pocket of your average consumer than ever before, it’s imperative the products and services you offer are represented appropriately online. This includes your use of Adherence Packaging.
How can I promote Adherence Packaging digitally?
If you find yourself wondering just that, know you’re in good company. Guidance on the promotion of Medicine-On-Time Adherence Packaging is one of the most common and frequent marketing requests we get. It may seem intimidating, but successful promotion can be broken down into four easy steps:
Pick a name for your program and explain how it works
One of the major elements of your business that allows you to stand out from competition is the name of your adherence packaging program. After all, the first impression is the most important!
Make sure you pick something that resonates with your patients and community, using terms they can relate to. We recommend avoiding using general terms like “blister packaging” or “compliance packaging”, since to the average member of your community, those terms likely don’t mean much. Think about the terms your staff uses when they talk to customers to provide some inspiration for how you’ll represent Adherence Packaging.
In addition to providing a unique name for your adherence packaging program that reflects the connection you have with your community, make sure you clearly list what is included in your program. Over time, businesses have found customers value convenience in their shopping experiences. Do you offer free delivery? Counseling? At-home inoculations? Make sure those services are listed as part of your program.
Use updated images
A picture is worth a thousand words, but stock photos don’t quite tell the story. While it may be easier to post stock imagery on your website in the section detailing your adherence program offerings, it doesn’t showcase the value of the solution you offer.
To truly engage your online audience and generate interest in your offerings, post images of the actual product they can expect to receive from your pharmacy, so they know what to expect when they ask about this service. Displaying images of your adherence solution along with a description of how it is used helps your potential user visualize how it could simplify and add convenience to their life.
Medicine-On-Time offers a full suite of product images for use on your website, with suggested layouts. In addition to showcasing real-world examples of the products you are promoting in your store, you should shoot for photographs that look natural; we can help with that too.
Video ranks among the top forms of media users engage with, giving your business more bang for your buck when it comes to social media sharing and promoting your services to the markets that matter most to you.
Creating great video is a lot easier and less expensive than you’d think. Most of today’s smartphones shoot in 4k and offer in-device editing, saving you time and money. In addition to being simple and cost-effective, video also allows you to showcase the uses of adherence packaging in your pharmacy business on a high level; if it looks easy to the customer, they’re more likely to ask about it.
Shooting a video in your business that speaks to your target markets can be quite easy. Have a pharmacist or technician go live on Facebook and explain how easy it is to use. Display the package and show how it works. If you want to incorporate a professional video, Medicine-On-Time also offers a commercial that can be customized with your pharmacy’s contact information and list of services.
The best way to promote your adherence program is to do just that… promote it!
Once a week (depending on your social media schedule) you should dedicate a message centered on your adherence program. If you have a page or section on your site dedicated to your adherence program, this is where you will push that link to have your audience look at the details of your program. Don’t be afraid to list this service on your site or mention it on social media, even if your immediate followers don’t interact with the content, your message could still be reaching a wider area of your community.
At the end of the day, the best way to grow your customer base and participation in your adherence program is making sure your community knows it exists through clear communication on a consistent basis.
If you need help promoting your program to your audience or need updated marketing materials, contact us!