4 Ways to Turn Foot Traffic in your Pharmacy into New Customers
According to the CDC website, more than 750,000 people are getting COVID-19 boosters every day and 149.9 million doses of flu vaccine have been distributed in the United States as of October 22, 2021. As a trusted healthcare resource, your pharmacy may be seeing increased foot traffic in your store during this very busy time. Community members who have never visited your pharmacy are now stepping through your doors to take advantage of this valuable service you offer.
What does this mean for your pharmacy?
It means that you have 15 to 30 minutes to make a big impression! If you want to receive return business from the customer, you have to make every minute count. It can be the difference between a one-time interaction with a potential customer and a lifetime of business.
Here are 4 things you should consider to turn a one-time customer into a permanent customer:
Display your services
Your services are what set you apart. Do you offer free delivery? Clinical services? Compliance packaging? It is important to display your service prominently throughout the store with posters, videos, and displays to grab their attention. Medicine-On-Time offers all of these resources to pharmacy members through our marketing assistance program.
Inform the customer
Take the time you spend with the customer to better understand their needs. Have a flyer handy to send home with them that details the services you offer. Be sure to point out the services you feel best fit their needs. Medicine-On-Time members have access to product-specific flyers for the medication adherence solutions you offer as well as flyers that include all patient services.
Offer a coupon
If you want the customer to return to your store, it is a good idea to incentivize them. Offer 20% off front end sales if they fill their prescriptions at your pharmacy. Package their medications by dose to show them how you can simplify their life, and they will be hooked! If you are a Medicine-On-Time member, ask our Marketing Department to help you create a coupon!
Free Give-Away
Providing a free give-away to customers who come in for their vaccination can be a great way to spread the word in your community. Try something like a t-shirt that advertises your pharmacy or a reusable grocery bag. Make sure you promote your services on the item you choose. Medicine-On-Time can help members with graphics that advertise your medication adherence solutions.
Final Thoughts:
All it takes are a few small steps to make a big difference in the growth of your pharmacy. Medicine-On-Time is here to help. If you want to learn more about the medication adherence solutions and business development services we offer, CLICK HERE to book a meeting with a representative. If you are already a member and would like help with marketing, contact us at marketing@medicineontime.com.